CLIENTS
DORITOS | DINA & MITA
During the 6-day Doritos Super Bowl shoot for Dinamita, I managed the entire production process, overseeing five unique spots alongside the high-profile Super Bowl ad. My responsibilities included ensuring brand accuracy and consistency across all assets while coordinating the efforts of a large, diverse team. I managed the still production team, ensuring smooth collaboration between photographers, lighting, and other departments to capture the perfect shots.
I played a key role in coordinating all celebrity appearances, aligning their schedules with PR efforts to ensure a seamless flow of talent on set. This included managing the glam team and maintaining clear communication to ensure creative excellence while sticking to the budget. Additionally, I worked closely with Business Affairs, assisting in organizing celebrity agents, contracts, and logistical requirements.
The campaign celebrated Latino culture and brought diversity to the forefront, providing a platform for newer, younger directors to shine during the Super Bowl. Throughout the production, I focused on maintaining workflow efficiency and clear communication between all teams, ensuring a polished final result that stayed true to the campaign’s vision.
Client: PepsiCo Director: Alaska Production: Iconoclast DP: Rodrigo Prieto
LUNCHABLES | RETURN TO SCHOOL SWEEPSTAKES
Produced 3D assets and animations for a new Lunchables campaign, optimizing production timelines through the strategic use of Key Visual assets and tailoring content for platforms like YouTube, Instagram, and Facebook. These assets were designed to engage diverse audiences across each platform, maintaining a cohesive brand message while adapting visuals to fit the unique characteristics and viewer expectations associated with each social media channel. This approach not only enhanced the effectiveness of the campaign but also ensured a fresh and appealing presentation of Lunchables that resonates well with both children and parents.
Client: Kraft Heinz Animation: Invisible Ink Music: Songs for Film and TV
SAM ADAMS | COLD SNAP
As the producer, I embarked on an international shoot with acclaimed director Win Bates and a team of creatives to develop a comical yet product-forward campaign for Cold Snap beer. Our goal was to boost recognition of the brand through engaging content. Despite the challenges of managing an overseas production, collaborating with such talented professionals ensured a successful project. Through our strategic approach and creative vision, we crafted a captivating campaign that effectively showcased Cold Snap's unique qualities and entertained our audience.
Client: Boston Beer Co. Production: Tool of Northern America Director: Win Bates DP: Adam Marsden
TRULY | USSF SHOWER TRULY
From concept to completion, I took full ownership of this campaign, managing every detail from pre-production through to post-production. Over two fast-paced shoot days in separate cities, I ensured the production stayed on schedule and ran without a hitch. The campaign featured a unique collaboration between the United States Soccer Team and Truly, adding a dynamic element to the project. Despite a tight three-week turnaround to edit and air the final product, I led the editing process with precision and efficiency. Throughout, my focus was on delivering a high-quality, polished result that not only exceeded client expectations but also resonated with the target audience.
Client: Boston Beer Co. Production: Hey Presto! Director: Tim Bathurst
XFINITY | UNBEATABLE INTERNET
Owning the role as the digital producer for this project, I was responsible for coordinating all social media deliverables and overseeing post-production work, my main focus revolved around a lighthearted campaign showcasing Ed Helm in various characters. The ultimate objective was to cleverly communicate Comcast's commitment to delivering unparalleled internet services with a humorous twist.
Client: Xfinity Production: Stink Films Director: Traktor DP: Linus Sandgren
COMCAST BUSINESS | SPEED
As the lead producer overseeing this campaign, we set out to infuse stock images with vibrant energy, driven by the unmistakable voice of actor Josh Brolin. Our primary goal was to showcase Comcast Business as the unifying thread connecting people across various connectivity needs. Despite budget constraints, we enhanced the campaign’s impact by collaborating with renowned music institutions to create a custom soundtrack that perfectly captured the essence of the message.
Client: Comcast Business Record: Lime Studios Finishing: Omnicom Studios